Creative Director and Strategic Partner.

Gian Paulo Cruz

Capabilities

What I actually do.

Brand, motion, and Webflow — I direct, design, and build all of it myself.

Before I touch a single pixel, I want to know what we're actually trying to win. Positioning, narrative, the architecture everything else hangs off of.

Brand Strategy

Creative Direction

Brand Identity

Visual Systems

Art Direction

Web

Digital

Motion

Naming & Verbal

AI Workflows

Decks

Selected work

Brand Identity · Brand Strategy

Deduction

Brand Identity · Brand Strategy

Strata Nest

Brand Identity · Art Direction

Everstar

Brand Identity · Art Direction

Quilter

Brand Identity · Brand Strategy

Space VC

Brand Strategy · Web

Sync Worldwide

See all case studies →

Fragments

Logos & identities, in passing.

See the collection →